On Paytms IPO, Zomatos Tweet Offering Dahi Shakkar Wins Hearts

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Food forms an integral part of nearly every occasion. Whether it is a birthday party cake or a royal feast at weddings, somehow food always becomes vital to our milestone moments. There are several customs involving food that are integrated into these special days such as the practice of feeding ‘Dahi Shakkar’ or sweet curd to a loved one. This is done as a symbol of good luck and blessings before any event of monumental importance. Many times, we see mothers serving a spoonful of the creamy treat to children going for examinations, or even to adults going for job interviews. Food delivery application Zomato recently offered Dahi Shakkar to digital payments application Paytm on the occasion of their Initial Public Offering (IPO). Take a look at their tweet:

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“Dear @paytm, wishing you the best of luck for today! If you need some dahi shakkar for good luck, ice cream for the stress, or some sweets for celebrations (wink wink) we are right here,” wrote Zomato’s official handle on Twitter. The post has received nearly 2k likes and several retweets as well.

Paytm’s official handle was quick to react to the post by Zomato. “Thank you Zomato, dil khush kar diya,” they wrote in their response. They also shared a photograph of the famous delivery boy meme in their tweet. Take a look:

Twitter users were all hearts for this banter between the two digital brands. Several reacted to the exchange on the micro-blogging platform.

Take a look at some of the best reactions:

Paytm or One97 Communication’s IPO was launched on Monday, 8th November, and is said to be the biggest in India. The offering comprises a fresh issue of Rs. 8,300/- crore and an Offer For Sale (OFS) by existing shareholders worth Rs. 10,000/- crore. The bid-offer will continue till 10th November 2021.





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