When it comes to top-notch soft drinks, there’s no denying that Coca-Cola takes the crown. Whether it’s the zesty Fanta, the citrusy Limca, the refreshing Thumbs Up, or the timeless classic Coke, every teetotaler has a soft corner for these beverages. And let’s not forget the fruity delights – Maaza and Minute Maid Pulpy Orange. Catering to diverse tastes, the company even offers options for health-conscious individuals with Diet Coke and Coca-Cola Zero Sugar. Now, expanding its horizons, the beverage company is gearing up to launch a new segment of ready-to-drink tea beverages, demonstrating its commitment to satisfying every thirst out there.
As per news agency PTI, Coca-Cola India has revealed its strategic move into the ready-to-drink tea beverages domain with the launch of ‘Honest Tea.’ This brand falls under the umbrella of Honest, a subsidiary operating under the Coca-Cola Company. The organic green tea used in this innovative product will be sourced from the Makaibari Tea Estate owned by Luxmi Tea Co Private Ltd in Kolkata.
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This collaboration was solidified through the signing of a Memorandum of Understanding (MoU) between the two entities at the Bengal Global Business Summit (BGBS). With the objective of expanding the spectrum of beverage choices for consumers, Coca-Cola India & Southwest Asia is introducing iced green tea in Lemon-Tulsi and Mango variants