![At Amazon’s new ‘Luxury Stores,” you can’t buy anything unless you’re invited At Amazon’s new ‘Luxury Stores,” you can’t buy anything unless you’re invited](https://morningtopnews.com/wp-content/uploads/2020/09/200915112427-amazon-shopping---stock-super-tease-768x432.jpg)
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And for the company partners, Luxury Stores will allow established and burgeoning high-end fashion brands “to independently make decisions regarding their inventory, selection and pricing.”
While Oscar de la Renta is a recognizable name in the fashion world, Amazon will also be partnering with “emerging luxury fashion and beauty brands,” according to a press release.
The launch comes at an interesting time, as there is less demand for high fashion while the Covid-19 pandemic continues to change the way we live. The luxury store concept was “inspired by feedback from Prime members who want the ability to shop their favorite luxury brands in Amazon’s store,” Christine Beauchamp, president of Amazon Fashion, said in a statement.
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