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NEW DELHI: Pollster Prashant Kishor is learnt to have asked Congress to create a post of vice-president who will head the “election task force” to take care of poll management across the country, and who will be attached to the office of the party president. The post should be held by a non-Gandhi while the post of Congress chief should be held by a Gandhi.
AICC general secretaries in charge of organisation and communication, and a proposed post of general secretary in charge of coordination (possibly Priyanka Gandhi Vadra) should report to the head of the “election task force”.
While this is a suggestion to ensure better and dedicated steering of elections, the plan is also learnt to have proposed the creation of “Congress Parliamentary Board”, a demand made by the dissident group G-23. He has also asked the party to settle the leadership issue immediately to end the prevailing confusion.
Kishor has made a presentation to senior Congress functionaries over last four days, which is a plan for “reincarnation” of the party with a “Nataraj Model”. It is learnt that there is still no finality on Kishor joining Congress. However, AICC sources said the presentation available in the media is not what Kishor has presented to the party.
Besides reorganisation of the Congress president’s office, the plan has sought creation of two wings in the AICC — one in charge of election machinery down to the constituency level, while the other takes care of the organisational mechanism. It wants creation of 15,000 grassroots functionaries and activation of one crore foot soldiers to work for the party.
As per sources, the plan has sought that Congress focus on fighting 358 Lok Sabha seats on its own in 17 states, while it should make strategic partnership with allies in five states that total 168 seats. Interestingly, besides Maharashtra, Jharkhand, Bengal (TMC) and Tamil Nadu, it has sought a tie-up with YSRCP in Andhra, as also with some parties in North East and J&K.
Congress should target 30 crore voters, and focus on eight social groups — SC, ST, landless, urban poor, middle class, women, farmers and the youth — with micro-targeting through messages and promises.
According to the plan, the party has to debunk PM Narendra Modi by systematically highlighting his failures, and plant Congress as the solution in the minds of the masses. It has asked for creation of a “shadow cabinet” under Rahul Gandhi as the parliamentary party/CPB leader to hold the Modi regime accountable.
It has also called out “disconnect with grassroots”, noting that there has not been a Congress mass outreach programme since 1990, and no pan-India protest that has lasted more than a day, citing that Congress has suffered from four big protests starting from JP Movement to India Against Corruption.
The plan has asked Congress to create an ecosystem of favourable media and digital support, laying down how it should be done to show results. As reported by TOI, it has asked Congress to have a WhatsApp group down to assembly level, while creating an army of five lakh supporters and influencers on digital network. It has shown that BJP and its politicians score heavily over Congress leaders on social media platforms.
Crucially, the plan suggests creating a platform like “India deserves better” to harness the discontent of non-political segments and influencers against the BJP regime by extending them strategic support.
The plan is learnt to have laid out that Congress has suffered in public perception because of the collective anti-incumbency of the post-Independence period owing to prevailing backwardness across sectors, but its fall also owes to its failure to take advantage of the good work done. It is said to have blamed structural weaknesses for Congress’s decline — “jaded leadership”.
AICC general secretaries in charge of organisation and communication, and a proposed post of general secretary in charge of coordination (possibly Priyanka Gandhi Vadra) should report to the head of the “election task force”.
While this is a suggestion to ensure better and dedicated steering of elections, the plan is also learnt to have proposed the creation of “Congress Parliamentary Board”, a demand made by the dissident group G-23. He has also asked the party to settle the leadership issue immediately to end the prevailing confusion.
Kishor has made a presentation to senior Congress functionaries over last four days, which is a plan for “reincarnation” of the party with a “Nataraj Model”. It is learnt that there is still no finality on Kishor joining Congress. However, AICC sources said the presentation available in the media is not what Kishor has presented to the party.
Besides reorganisation of the Congress president’s office, the plan has sought creation of two wings in the AICC — one in charge of election machinery down to the constituency level, while the other takes care of the organisational mechanism. It wants creation of 15,000 grassroots functionaries and activation of one crore foot soldiers to work for the party.
As per sources, the plan has sought that Congress focus on fighting 358 Lok Sabha seats on its own in 17 states, while it should make strategic partnership with allies in five states that total 168 seats. Interestingly, besides Maharashtra, Jharkhand, Bengal (TMC) and Tamil Nadu, it has sought a tie-up with YSRCP in Andhra, as also with some parties in North East and J&K.
Congress should target 30 crore voters, and focus on eight social groups — SC, ST, landless, urban poor, middle class, women, farmers and the youth — with micro-targeting through messages and promises.
According to the plan, the party has to debunk PM Narendra Modi by systematically highlighting his failures, and plant Congress as the solution in the minds of the masses. It has asked for creation of a “shadow cabinet” under Rahul Gandhi as the parliamentary party/CPB leader to hold the Modi regime accountable.
It has also called out “disconnect with grassroots”, noting that there has not been a Congress mass outreach programme since 1990, and no pan-India protest that has lasted more than a day, citing that Congress has suffered from four big protests starting from JP Movement to India Against Corruption.
The plan has asked Congress to create an ecosystem of favourable media and digital support, laying down how it should be done to show results. As reported by TOI, it has asked Congress to have a WhatsApp group down to assembly level, while creating an army of five lakh supporters and influencers on digital network. It has shown that BJP and its politicians score heavily over Congress leaders on social media platforms.
Crucially, the plan suggests creating a platform like “India deserves better” to harness the discontent of non-political segments and influencers against the BJP regime by extending them strategic support.
The plan is learnt to have laid out that Congress has suffered in public perception because of the collective anti-incumbency of the post-Independence period owing to prevailing backwardness across sectors, but its fall also owes to its failure to take advantage of the good work done. It is said to have blamed structural weaknesses for Congress’s decline — “jaded leadership”.
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