Home BUSINESS News NBA’s First ‘In-Season Tournament’ Title Game Was a Hit, Drawing 4.6 Million Viewers

NBA’s First ‘In-Season Tournament’ Title Game Was a Hit, Drawing 4.6 Million Viewers

0
NBA’s First ‘In-Season Tournament’ Title Game Was a Hit, Drawing 4.6 Million Viewers

[ad_1]

Dec. 12, 2023 12:35 pm ET

The National Basketball Association’s first-ever In-Season Tournament lived up to the hype on the court. There was a playofflike atmosphere uncommon in December. Up-and-coming stars and teams had a chance to shine. Players genuinely wanted the championship trophy. 

What the league wanted most was for viewers to tune in. They did—but the championship game is what really shined.

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

[ad_2]

Source link