Home TRAVEL BLOGS Sustainability in the hotel industry: Commitment or just another Marketing Strategy?

Sustainability in the hotel industry: Commitment or just another Marketing Strategy?

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Sustainability in the hotel industry: Commitment or just another Marketing Strategy?

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It’s common sense that smaller, independent hotels might not be able to afford the fees that come with applying for green certification. Still, if they are certified, they are unable to spend money promoting it. Paradoxically, the very thing that makes some people suspicious of mega-hotel chains is also these chains’ biggest asset when it comes to sustainability.

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