WSJ News Exclusive | ESPN Explores Sports-Betting Deal Worth at Least $3 Billion
Walt Disney Co. ’s ESPN is seeking to license its brand to major sports-betting companies for at least $3 billion...
Branding
Who Controls ‘Cruise’ Name? GM and Ford Battle It Out
A dispute between General Motors Co. and Ford Motor Co. over the name of their hands-free driving offerings has escalated...
Adidas Agrees to Sell Reebok to Authentic Brands
Adidas AG said it has agreed to sell Reebok to Authentic Brands Group for up to 2.1 billion euros, the...
Ben & Jerry’s Decision to Stop Sales in West Bank Puts Unilever in Tough Spot
Unilever PLC was engulfed in controversy Tuesday after its ice cream brand Ben & Jerry’s said it would no longer...
