Unilever’s Marketing and Digital Chief to Leave
Conny Braams will step down after 33 years with the consumer-goods company known for attaching its products to social or...
Digitalization
Publicis Groupe Sees a Quicker Recovery as Organic Revenue Rises
Publicis Groupe SA reported a 17.1% increase in organic revenue in the second quarter, joining competitors in reporting significant growth...
Google’s Ad Changes Prompt Big Brands to Revamp Data Strategies
Bacardi last October ran a test to tell whether its campaign promoting Bombay Sapphire in the U.K. could boost sales...
