Market Research/Opinion Polling

HS 07/08/2023

“Barbie” is now the fourth U.S. motion picture directed or co-directed by a woman to cross the billion-dollar mark. Source...

HS 26/12/2022

The combined superpowers of the Batman, Doctor Strange, the Minions, Maverick and Na’vi warriors couldn’t save Hollywood from a lackluster...

HS 10/11/2022

Analyzing ratings for Amazon Prime Video’s ‘Thursday Night Football’ has become as complicated as some National Football League rules. Source...

HS 09/09/2022

This summer’s movie season started with a bang, but ended with a whimper, running out of hit movies well before...

HS 23/07/2022

Cost-conscious consumers are buying more store brands at the supermarket, raising pressure on big food companies that are dealing with...

HS 24/06/2022

Companies in China are cutting back on digital-ad spending as the economy slows and recurring Covid-19 outbreaks weigh on consumption,...

HS 21/03/2022

Nielsen CEO David Kenny in 2019 Photo: Paul Miller/Bloomberg News March 20, 2022 9:33 pm ET Nielsen Holdings NLSN 2.17%...

HS 15/03/2022

A consortium of private-equity firms including Elliott Management Corp. is in advanced talks to buy TV-ratings company Nielsen Holdings NLSN...

HS 13/01/2022

Shortages and bottlenecks weighed on personal-computer shipments in the fourth quarter, but the pandemic-induced revival of the PC market is...