Streaming-only Super Bowl ads give small brands a shot at the big game
A Super Bowl LX sign is seen at Civic Center Plaza in San Francisco, Friday, Jan. 30, 2026. Stephen Lam...
Sports
How the NFL makes money from the Super Bowl
ShareShare Article via FacebookShare Article via TwitterShare Article via LinkedInShare Article via EmailThe Seattle Seahawks and New England Patriots are...
Patriots owner Robert Kraft responds to Hall of Fame controversy
New England Patriots owner Robert Kraft responded Tuesday morning on CNBC's "Squawk Box" to reports that he will not be...
Inside Alts: AI will supercharge sports team valuations, says Arctos Partners’ Charles
A version of this article appeared in CNBC's Inside Alts newsletter, a guide to the fast-growing world of alternative investments,...
New York AG issues warning around prediction markets ahead of Super Bowl
New York Attorney General Letitia James speaks to the media, after she attended a hearing and pleaded not guilty to...
Prediction markets allow trading on Super Bowl commercials, prompting insider trading questions
A detail view of the Super Bowl LX logo on a Santa Clara Valley Transportation Authority (VTA) light rail car...
Paramount is betting European regulators won't approve WBD-Netflix. Here's how it could play out
A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest...
New York Giants hire John Harbaugh as coach fresh off his firing by the Baltimore Ravens
Baltimore Ravens head coach John Harbaugh participates in a news conference at the team practice facility in Owings Mills, Maryland,...
College students and teens could be fueling the prediction markets boom
A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest...
NBCUniversal strategically leans into sports as it prepares for 'Legendary February'
A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest...
Fanatics to launch sports media and entertainment studio
Sports merchandising giant Fanatics announced on Tuesday the launch of Fanatics Studios, a media and entertainment studio established as a...
Nike signs its first pickleball deal with phenom Anna Leigh Waters
Pickleball phenom Anna Leigh Waters has signed an apparel and footwear deal with Nike.Courtesy: Nike/Anna Leigh WatersNike has signed a...
The NBA is pursuing ownership groups for a potential basketball league in Europe
NBA Commissioner Adam Silver speaks during a news conference following a meeting of the NBA's board of governors at the...
As WNBA labor deadline nears, players union is 'frustrated' by lack of progress
The WNBA Players Association executive director told CNBC she remains "frustrated" by the lack of progress toward a new collective...
Prediction markets could hit a trillion dollars in trading volume by the end of this decade, new report says
Polymarket banner outside the New York Stock Exchange on Oct. 7th, 2025.Kevin Stankiewicz | CNBCPrediction markets could reach a trillion...
At the 2026 World Cup draw, the winner is … Donald Trump
U.S. President Donald Trump receives the FIFA Peace Prize from FIFA President during the draw for the 2026 FIFA Football...
Fanatics lands retail and merchandising deal for 2026 FIFA World Cup
A Fanatics advertisement on the sideline billboard during the NWSL match between Houston Dash and Washington Spirit at Shell Energy...
Fanatics launches prediction market in 24 states
Sports merchandiser Fanatics announced Wednesday it's launching Fanatics Markets, its own prediction market, in 24 states this week, including California,...
Millennials are driving a sports tourism boom — and spending big to do it. Here's why
Vince Nguyen, a 39-year-old entrepreneur based in Vietnam, spends a few hundred dollars almost every month traveling to other countries...
FanDuel, DraftKings abandon AGA trade group as rift over sports prediction markets grows
Budrul Chukrut | SOPA Images | Lightrocket | Getty ImagesFanDuel and DraftKings on Tuesday said they are quitting the American...
