Trump rings opening bell at White House with raft of CEOs in first-of-its-kind market open

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U.S. President Donald Trump points a finger onstage at the U.S. Treasury Department’s Trump Accounts Summit, in Washington, D.C., U.S. Jan. 28, 2026.

Kevin Lamarque | Reuters

President Donald Trump on Monday morning joined the New York Stock Exchange and the Nasdaq in ringing the opening bell from the White House Oval Office for the first time ever.

The event marking the launch of “Trump Accounts,” the administration’s new tax-advantaged investment vehicles for U.S. kids, is also being attended by a raft of CEOs who are supporting the new accounts, including Dell chief Michael Dell and Visa CEO Ryan McInerney, investor Brad Gerstner told CNBC.

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“This makes real the promise of the American dream, not for some but for everybody,” Gerstner, a major proponent of the accounts, told “Squawk Box.”

The Trump Accounts, which are available for all children age 18 or younger, include a one-time $1,000 pilot program contribution from the U.S. Treasury Department for babies born from 2025 through 2028.  

Robinhood CEO Vlad Tenev, arriving at the White House for the event, called the accounts potentially “life changing.”

This is developing news. Please check back for updates.

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