Netflix's advertising strategy shift is starting to pay off
A drone view shows Netflix logos on buildings in the Hollywood neighborhood in Los Angeles, California, U.S., Jan. 20, 2026....
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Free streaming service Tubi is rivaling major players for viewership. Here's how it's winning
Pavlo Gonchar | Lightrocket | Getty ImagesTubi hit profitability this year doing what other streaming services are trying to: attract...
Trump's threats against late-night TV could spell more trouble for advertisers
A sign is displayed outside the El Capitan Entertainment Centre in Hollywood where the "Jimmy Kimmel Live!" show will be...
NBC touts record NFL season ad revenue, sells out of Super Bowl LX spots
Rashee Rice #4 of the Kansas City Chiefs reacts with the NBC Sunday Night Football Player of the Game football...
Political ad spending expected to hit new record, surpassing 2022 midterms by 20%
(L-R) Mikayla Newton and Katerra Jones, reporters with the Prince George's County during a news broadcast on May 15, 2025...
Walmart, MLS ink partnership to capitalize on growing U.S. soccer fandom
Walmart and Major League Soccer are teaming up in a multiyear partnership that will see the retailer establish a bigger...
CBS canceling Colbert begs the question: Are more late night shows next?
A marquee featuring "The Late Show with Stephen Colbert" is seen outside the Ed Sullivan Theater, where Colbert's show is...
Sirius, long commercial-free in cars, is betting on advertising to capture new listeners
Thomas Fuller | SOPA Images | Lightrocket | Getty ImagesSiriusXM, the audio entertainment company that's long been known as a...
EBay to Pay $3 Million Penalty for Employees Sending Live Cockroaches, Fetal Pig to Bloggers
Updated Jan. 11, 2024 4:55 pm ETEBay agreed to pay a $3 million criminal penalty after employees engaged in a...
WSJ News Exclusive | News Startup Puck Taps Former Twitter Customer Chief as CEO
Puck tapped the former Twitter executive Sarah Personette as chief executive officer of the news startup, where she will be...
Tech’s New Normal: Microcuts Over Growth at All Costs
The tech industry has largely recovered from the downturn, but Silicon Valley learned a long-lasting lesson: how to do more...
WSJ News Exclusive | Instagram’s Algorithm Delivers Toxic Video Mix to Adults Who Follow Children
Listen to article(2 minutes)Instagram’s Reels video service is designed to show users streams of short videos on topics the system...
Sam Altman to Join Microsoft Following OpenAI Ouster
Updated Nov. 20, 2023 9:10 am ETSAN FRANCISCO—Microsoft said it is hiring Sam Altman to helm a new advanced artificial-intelligence...
WSJ News Exclusive | Meta Strikes Deal to Return to China After 14 Years
SINGAPORE—Meta Platforms has struck a preliminary deal to sell a new, lower-priced version of its virtual-reality headset in China, regaining...
Meta to Require Campaigns to Disclose AI-Altered Political Ads
Meta Platforms on Wednesday announced that it will require advertisers to disclose when they run political ads with media that...
Meta Pauses Ads for Users Under 18 in Europe as It Rolls Out Subscriptions
Updated Oct. 30, 2023 9:16 am ETMeta Platforms will stop showing ads to European teens as part of a plan...
WSJ News Exclusive | ‘Wait, Netflix Has Games?’ Streaming Giant Plans New Videogames Based on Its Hit Shows
Updated Oct. 16, 2023 1:11 pm ETLast year Netflix put up a billboard on Los Angeles’s Sunset Boulevard to poke...
WSJ News Exclusive | Meta Plans to Charge $14 a Month for Ad-Free Instagram or Facebook
European users would have the option to pay a fee or agree to personalized ads, according to the company’s pitch...
WSJ News Exclusive | Lyft to Expand Its Ad Business as New CEO Eyes a Turnaround
The ride-sharing company and its larger rival, Uber, are racing to build significant ad operations. Source link
‘Barbie’ Surpasses $1 Billion at the Box Office
“Barbie” is now the fourth U.S. motion picture directed or co-directed by a woman to cross the billion-dollar mark. Source...
