Former Facebook Execs Launch Startup, Adding to Efforts to Improve Ad Measurement
Two former executives of Facebook parent Meta Platforms Inc. are seeking to solve one of the social-media industry’s biggest challenges...
Digital Marketing
Google and Meta’s Advertising Dominance Fades as TikTok, Streamers Emerge
For the first time in nearly a decade, the two largest players in online advertising are no longer raking in...
Pandemic Loans Are Coming Due but Some Businesses Aren’t Ready to Repay
Borrowers grapple with a slower-than-expected rebound and new economic challenges. Source link
WSJ News Exclusive | General Mills, Audi and Pfizer Join Growing List of Companies Pausing Twitter Ads
WSJ News ExclusiveMedia & MarketingAdvertisers are concerned about a flurry of executive departures at Twitter and new owner Elon Musk’s...
Tech Boom Ends as Companies From Amazon to Meta Adjust to Turbulent Times
A week of earnings by big technology companies has been a rout for investors, as recession fears and the strong...
BuzzFeed Expects Recession Fears to Pressure Advertising
BuzzFeed Inc. posted a wider quarterly loss amid rising costs and expenses, and said it expected recession concerns to keep...
Facebook Parent Meta Platforms Reports First Ever Revenue Drop
The company reported quarterly revenue of $28.8 billion, down almost 1% from a year earlier and slightly below the $28.9...
Alphabet Earnings Show Slowing Sales Growth on Digital-Ad Tumult
Google parent Alphabet Inc. GOOG -3.04% posted slower sales growth as global economic turmoil disrupted digital advertising spending.The company said...
From YouTube to Rutube. Inside Russia’s Influence Campaign.
The Kremlin is waging a new influence campaign: persuading Russians to quit Western social-media platforms. As part of an expansive...
Google-Facebook Ad Deal Is Investigated by EU, U.K.
The European Union and the U.K. opened formal antitrust investigations into whether Alphabet Inc.’s GOOG -0.88% Google and Facebook FB...
Google Parent Caps Blockbuster Year With Sales Gains
Google parent Alphabet Inc. GOOG 1.61% posted another quarter of strong sales growth, capping a year when profit nearly doubled...
Facebook Posts Slower Sales Growth With Apple Privacy Policy
Facebook Inc. blamed Apple Inc.’s AAPL -0.03% privacy rules for posting slower sales growth and warned of further uncertainty for...
Google Charges More Than Twice Its Rivals in Ad Deals, Unredacted Suit Says
Google takes a cut of 22% to 42% of U.S. ad spending that goes through its systems, according to a...
Apple’s Moves to Tighten Flow of User Data Leave Advertisers Anxious
Digital advertisers are studying new Apple Inc. AAPL 0.67% measures that they fear will limit access to data about users,...
Google Settles Antitrust Case Over Advertising Practices
PARIS— Alphabet Inc.’s GOOG 1.96% Google agreed to pay French regulators a fine of nearly $270 million, settling one of...
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case
Google for years operated a secret program that used data from past bids in the company’s digital advertising exchange to...
As Apple and Facebook Clash Over Ads, Mom-and-Pop Shops Fear They’ll Be the Victims
If Apple is King Kong and Facebook is Godzilla, mom-and-pop online merchants are worried they’re the screaming, scattering citizens who...
Google’s Ad Changes Prompt Big Brands to Revamp Data Strategies
Bacardi last October ran a test to tell whether its campaign promoting Bombay Sapphire in the U.K. could boost sales...
Facebook Meets Apple in Clash of the Tech Titans—‘We Need to Inflict Pain’
Facebook Inc. Chief Executive Mark Zuckerberg has groused for years that Apple Inc. and its leader, Tim Cook, have too...
How Big Tech Got Even Bigger
The tech industry’s titans were already huge before Covid-19, the subject of soaring valuations and snowballing antitrust investigations. The pandemic...
