Dogs or Cats: Which Animal Is More Effective in Ads?
For pet lovers, there’s nothing like an adorable dog or cat picture or video. But can advertisers take advantage of...
journal reports
How the Owner of a Frozen-Yogurt Store Has Survived in a Volatile Industry
Veronica Tessler has seen the best and worst of the frozen-yogurt business.When she opened her self-service yogurt shop in 2011,...
A Different Kind of Solar Power Attracts Attention
When you think of solar energy, you probably picture the photovoltaic panels that capture sunlight to be converted to electricity....
How Goldman Sachs Is Encouraging Companies to Disclose Emissions Data
Companies are facing more stringent environmental, social and governance requirements leading into proxy season.The Securities and Exchange Commission recently proposed...
Inside Subway’s Turnaround Plan
Subway, which has the most locations of any restaurant chain in the U.S., is pursuing a new way to try...
Why Collecting Vintage Watches Took Off During the Pandemic
One of the more common psychological side effects of the pandemic has been a distorted sense of time. With work...
As Employers Scramble to Fill Jobs, Workers Relish a Feeling of Power
Raises, signing bonuses, more flexibility. Amid a historically tight labor market, more workers are feeling their power—and flexing it. The...
Can Supersonic Flights Really Succeed?
Updated Aug. 25, 2021 1:44 pm ET The supersonic Concorde jet made its last commercial passenger flight on Oct. 24,...
