Prediction markets head into basketball season on a high from Super Bowl
A basketball finds nothing but net during practice before a 2024 NCAA Tournament game at PPG Paints Arena in Pittsburgh.Charles...
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Kalshi says Super Bowl trading volume surpassed $1 billion
Kalshi saw more than $1 billion in trading volume on Super Bowl Sunday, reaching a daily record high, according to...
Super Bowl 60 is set to kick off with a packed ad slate, Bad Bunny halftime and prediction markets at the fore
A view of Levi's Stadium ahead of the Super Bowl LX game between the New England Patriots and the Seattle...
Automakers largely sit out 2026 Super Bowl advertising amid industry uncertainty
Volkswagen is one of three automakers expected to advertise during the Super Bowl in 2026.Courtesy VWDETROIT — Automakers are largely...
AI companies pour big money into Super Bowl battle
Samuel Boivin | Nurphoto | Getty ImagesArtificial intelligence companies are playing their biggest role yet at the Super Bowl, with...
Kalshi expands surveillance, enforcement efforts ahead of Super Bowl 60
Gabby Jones | Bloomberg | Getty ImagesKalshi on Thursday announced efforts to expand its surveillance and enforcement frameworks as skepticism...
Terrell Owens calls Hall of Fame process 'broken' after Belichick, Kraft snubs
NFL Hall of Famer Terrell Owens said Wednesday that the recent snubs of New England Patriots owner Robert Kraft and...
Streaming-only Super Bowl ads give small brands a shot at the big game
A Super Bowl LX sign is seen at Civic Center Plaza in San Francisco, Friday, Jan. 30, 2026. Stephen Lam...
How the NFL makes money from the Super Bowl
ShareShare Article via FacebookShare Article via TwitterShare Article via LinkedInShare Article via EmailThe Seattle Seahawks and New England Patriots are...
Patriots owner Robert Kraft responds to Hall of Fame controversy
New England Patriots owner Robert Kraft responded Tuesday morning on CNBC's "Squawk Box" to reports that he will not be...
Inside Alts: AI will supercharge sports team valuations, says Arctos Partners’ Charles
A version of this article appeared in CNBC's Inside Alts newsletter, a guide to the fast-growing world of alternative investments,...
New York AG issues warning around prediction markets ahead of Super Bowl
New York Attorney General Letitia James speaks to the media, after she attended a hearing and pleaded not guilty to...
Prediction markets allow trading on Super Bowl commercials, prompting insider trading questions
A detail view of the Super Bowl LX logo on a Santa Clara Valley Transportation Authority (VTA) light rail car...
Paramount is betting European regulators won't approve WBD-Netflix. Here's how it could play out
A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest...
New York Giants hire John Harbaugh as coach fresh off his firing by the Baltimore Ravens
Baltimore Ravens head coach John Harbaugh participates in a news conference at the team practice facility in Owings Mills, Maryland,...
College students and teens could be fueling the prediction markets boom
A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest...
NBCUniversal strategically leans into sports as it prepares for 'Legendary February'
A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest...
Fanatics to launch sports media and entertainment studio
Sports merchandising giant Fanatics announced on Tuesday the launch of Fanatics Studios, a media and entertainment studio established as a...
Nike signs its first pickleball deal with phenom Anna Leigh Waters
Pickleball phenom Anna Leigh Waters has signed an apparel and footwear deal with Nike.Courtesy: Nike/Anna Leigh WatersNike has signed a...
The NBA is pursuing ownership groups for a potential basketball league in Europe
NBA Commissioner Adam Silver speaks during a news conference following a meeting of the NBA's board of governors at the...
