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Why Duolingo Has Replaced Many TV Ads With Free TikTok Posts

HS 17/06/2023

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Journal Reports: Leadership

Influencers Don’t Have to Be Human to Be Believable

By Lisa Ward

June 17, 2023 at 9:30 AM ET

Virtual social-media influencers can be as equally credible as human influencers for certain kinds of posts, a study finds.

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