The use of a red carpet for the Academy Awards ceremony dates back to the 1960s. The red carpet was chosen as the colour of choice because it provides a striking contrast to the black tuxedos and formal attire worn by celebrities. The red carpet also symbolizes the grandeur and excitement of the event, as well as the glamour and luxury associated with Hollywood.
Over the years, the red carpet has become an iconic part of the Academy Awards ceremony, with millions of viewers tuning in to see their favourite stars walk the red carpet in their designer gowns and tailored suits. Today, the Oscar red carpet is considered one of the most prestigious and highly anticipated events in the entertainment industry, and the colour red has become synonymous with the glamour and excitement of Hollywood. But, this year’s Oscars saw a champagne hued carpet instead of a red one – here’s why!
According to reports, the event needed to be changed from a daytime to a nighttime event. The Oscars have always had a problem with that because it starts so early in the day with the sun and heat, but everyone is dressed for a night event and they are there (at the red carpet) at four in the afternoon.
The Oscars’ planners stated that they wanted the red carpet to represent something calm, like the beach at dusk.
This year’s Oscars chose a champagne-colored carpet because they wanted a “soothing” and neutral colour that wouldn’t contrast with the orange tent that will be erected to shelter attendees from potential weather fluctuations.
The choice to drink champagne was made by creative consultants Raul Avila and Lisa Love, a longtime contributor to Vogue (creative director for the glamourous Met Gala in New York). Love remarked that apart from ‘champagne’, the carpet’s hue can also be described as ‘sand’.