NBC Draws Lowest Olympics Ratings Ever With Beijing Games

The Beijing Winter Olympic Games drew the smallest average U.S. prime-time audience ever recorded for the Olympics since NBCUniversal began broadcasting the event decades ago.

The Winter Olympics—aired across the broadcast, cable and streaming platforms of Comcast Corp.’s NBCU—drew an average of 11.4 million prime-time viewers over the more than two-week run, the company said. This was a roughly 42% drop from the Pyeongchang Olympics in 2018, which had recorded the lowest Olympics audience until that point.