New modern retailing study suggests OTAs have game-changing opportunity to make a lasting impression on travelers
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When booking with an OTA, nearly half (46%) of leisure travelers can’t remember which site they used to book their last trip. However, travelers who do remember the OTA they used had an “above average” or “excellent” booking experience (78%). While most US travelers admit they don’t have a favorite OTA (55%), many travelers in Saudi Arabia (63%) and Japan (70%) say they do have a preferred online travel retailer.
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