Black Friday Deals Start Early, but Shoppers Are Choosy This Year

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Millions of Americans are headed to stores on Black Friday, but retailers are navigating through a holiday season in which shoppers aren’t splurging as much as they have in recent years. 

Many households have already begun their gift buying in a year when high prices for food and other inflation have sapped demand for apparel, home décor and other items people may want but not need.

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