New Zealand Football reviews ‘All Whites’ nickname as part of cultural inclusivity project
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“As with many other national bodies, New Zealand Football is on a journey around cultural inclusivity and respecting the principles of Te Tiriti o Waitangi,” read a NZF statement, referring to the treaty signed between the British crown and Maori chiefs in 1840.
“As part of our Delivery and Sustainability Project announced last year, we are in the process of working with stakeholders across the game, as well as people from outside football, looking at all areas of the organization to make sure they are fit for purpose in 2021 and beyond.
“It is too early in the process to speak about any outcomes but this is an important piece of work as we strive to be the most inclusive sport in Aotearoa.”
NZF’s review comes after a number of other sports teams have revisited their brand in recent years.
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