The Pandemic Was Supposed to Push All Shopping Online. It Didn’t.
When millions of locked-down Americans went online during the Covid-19 pandemic, it looked like the possible start of a permanent shift in consumer behavior.
Just like working and watching movies at home, shopping at home was a faster, safer and easier alternative to trekking to an actual store. Companies like Amazon.com Inc., PayPal Holdings Inc., Shopify Inc. and Wayfair Inc. and others notched record profits, as their stock prices hit all-time highs in 2020 or 2021.
